00401nam a2200157 a 450000500170000002000150001708200180003210000190005010000160006910000250008524500200011026000360013030000270016663000210019363000290021420251202164248.0  a0136120784  a382.0952bKOT  aKotler, Philip  aFahey, Liam  aJatusripitak, Somkid  aNew competition  aNew JerseybPrentice-Hallc1985  axii, 292p.c23 cm.bPB  aMarketing, Japan  aExport  Marketing, Japan