Ramaswamy, VS. <br/><br/>
Marketing management: planning, implementation and control 

 - 2nd ed. 
 - Delhi  Macmillan  2000 
 - xx,624p.  23 cm.PB 
<br/><br/><label>ISBN: </label>0333294398 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM