Rapp, Stan, Collins, Tom <br/><br/>
Great marketing turnaround : the age of the individual and how to profit from it 

 - New York  Penguin  1992 
 - xiv, 336p,  PB  20cm. 
<br/><br/><label>ISBN: </label>0452267498 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAP