Sandage, C.H. Fryburger, Vernon Rotzoll, Kim <br/><br/>
Advertising theory and practice 

 - 11th ed. 
 - New Delhi  A.I.T.B.S  1996 
 - xv, 509 p.  24 cm.  PB 
<br/><br/><label>ISBN: </label>8185386633 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / SAN