TY  - BOOK
AU  - Choudary, Pavan
TI  - Rx Factor: Strategic Creativity in Pharmaceutical Marketing
SN  - 8170366275
U1  - 615.10688 
PY  - 1997///
CY  - New Delhi
PB  - Response Books
KW  - Medicine: Drugs
KW  - India
KW  - Marketing Management
ER  -