00550nam a2200181 a 450000500170000002000150001708200190003210000150005124501020006626000310016830000210019969000140022070000220023496400190025699700120027599900170028795200640030420251203092002.0  a0452262380  a658.8,bD, rap  aRapp, Stan  aMaximarketing: the new direction in advertising, promotion,and marketing strategy, Stan Rapp, eng  aNew York, Plume Bookc1989  axiii,278p.c20cm  aMarketing  aCollins, Thomas L  bEngcdefg_  a82333 W  c59859d59859  02104070aPUbPUd1998-07-16l0o658.8, D, rapp82333yBK