00401nam a2200145 a 450000500170000002000150001708200150003210000150004710000170006224500840007926000360016330000270019963000150022663000140024120251203092028.0  a0133655601  a658.8bRAP  aRapp, Stan  aCollins, Tom  aGreat marketing turnaroundbThe age of the Individual and how to profit from it  aNew JerseybPrentice-Hallc1990  axii, 336p.b22 cm.cHB  aManagement  aMarketing