TY  - BOOK
AU  - Rapp, Stan
AU  - Collins, Tom
TI  - Great marketing turnaround: The age of the Individual and how to profit from it
SN  - 0133655601
U1  - 658.8 
PY  - 1990///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Management
KW  - Marketing
ER  -