Stone, Merlin <br/><br/>
Direct hit  Winning direct marketing campaigns 

 - Delhi  Macmillan India Ltd.  1998 
 - iv,316p.  23 cm. 
<br/><br/><label>ISBN: </label>0333931521 
<br/><br/><label>Dewey Class. No.: </label>658.8  / STO