McDonald, Malcolm Wilson, Hugh <br/><br/>
E- Marketing  improving marketing effectiveness in a digital world 

 - Harlow  Pearson Education Limited  1999-R2001 
 - xv, 163 p.  PB  27 cm. 
 - Management research in practice .
<br/><br/> Includes bibliography and index 
<br/><br/><label>ISBN: </label>8178082292 
<br/><br/><label>Dewey Class. No.: </label>658.80285  / MCD