00456nam a2200145 a 450000500170000002000150001708200190003210000220005110000170007324500710009026000500016130000270021149000360023850000360027420251203110231.0  a8178082292  a658.80285bMCD  aMcDonald, Malcolm  aWilson, Hugh  aE- Marketingbimproving marketing effectiveness in a digital world  aHarlowbPearson Education Limitedc1999-R2001  axv, 163 p.c27 cm.bPB  aManagement research in practice  aIncludes bibliography and index