00000nam a2200000 a 4500 20251203110231.0 8178082292 658.80285 MCD McDonald, Malcolm Wilson, Hugh E- Marketing improving marketing effectiveness in a digital world Harlow Pearson Education Limited 1999-R2001 xv, 163 p. 27 cm. PB Management research in practice Includes bibliography and index E-Marketing _ 98904 LIBSS C 82622 82622 0 0 0 0 PU PU 2001-03-01 250.75 0 658.80285 MCD 98904 BK