TY  - BOOK
AU  - McDonald, Malcolm
AU  - Wilson, Hugh
TI  - E- Marketing: improving marketing effectiveness in a digital world
T2  - Management research in practice
SN  - 8178082292
U1  - 658.80285 
PY  - 1999///-R2001
CY  - Harlow
PB  - Pearson Education Limited
N1  - Includes bibliography and index
ER  -