Skinner, Steven J <br/><br/>
Marketing 

 - 2nd ed 
 - Boston  Houghton Mifflin  1998 
 - xxxiii,750p.  PB  22cm 
<br/><br/><label>ISBN: </label>8185502382 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SKI