Rapp, Stan <br/><br/>
Beyond maximarketing  the new power of caring and daring 

 - New York  McGraw-Hill  1994 
 - xxvii,319p.  PB.  22cm. 
<br/><br/><label>ISBN: </label>0070153388 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAP