00327nam a2200121 a 450000500170000002000150001708200150003210000150004724500610006226000320012330000280015570000220018320251203110244.0  a0070153388  a658.8bRAP  aRapp, Stan  aBeyond maximarketingbthe new power of caring and daring  aNew YorkbMcGraw-Hillc1994  axxvii,319p.c22cm.bPB.  aCollins, Thomas L