00541nam a2200181 a 450000500170000002000150001708200150003210000150004724500610006226000320012330000280015569000270018370000220021096400220023299700190025499900170027395200690029020251203110244.0  a0070153388  a658.8bRAP  aRapp, Stan  aBeyond maximarketingbthe new power of caring and daring  aNew YorkbMcGraw-Hillc1994  axxvii,319p.c22cm.bPB.  aMarketing-Case studies  aCollins, Thomas L  bENGcd658efg_  a100662 LIBSS C  c83366d83366  00104070aPUbPUd2001-06-19g608.69l0o658.8 RAPp100662yBK