Lovelock, Christopher <br/><br/>
Services marketing  people, technology, strategy 

 - 4th ed 
 - Delhi  Pearson Education Asia  2001 
 - xviii,717p.  22cm. 
<br/><br/><label>ISBN: </label>8178083533 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV