Kapferer, Jean-Noel <br/><br/>
Strategic Brand Management  Creating and Sustaining Brand Equity Long Term 

 - 2nd ed. 
 - New Delhi  Kogan Page India Pvt.Ltd.  2003 
 - 443p.  24 cm. PB 
<br/><br/><label>ISBN: </label>8175541091 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP