00354nam a2200121 a 450000500170000002000150001708200170003210000240004924500790007325000120015226000470016430000210021120251203110556.0  a8175541091  a658.827bKAP  aKapferer, Jean-Noel  aStrategic Brand ManagementbCreating and Sustaining Brand Equity Long Term  a2nd ed.  aNew DelhibKogan Page India Pvt.Ltd.c2003  a443p.c24 cm. PB