000 00000nam a2200000 a 4500
005 20251203111308.0
020 _a8126509139
082 _a658.812
_bKUM
100 _aKumar, V.
245 _aCustomer relationship management
_bdatabased approach
260 _aNew Delhi
_bWiley India
_c2006
300 _axxiv,323p,
_c23cm.
_bPB
690 _aMarketing
690 _aCustomer care
700 _aReinartz, Werner J.
964 _b
_c
_d
_e
_f
_g_
997 _a147856 LIBSS C
999 _c120867
_d120867