000 00000nam a2200000 a 4500
005 20251203112001.0
020 _a9781578518043
082 _a658.8
_bHAR
100 _aKeller, Kevin Lane ...[et .al]
245 _aHarvard business review on marketing
260 _aUnited States of America
_bHarvard Business School Press
_c1999-R2001
300 _avii,182p.
_c22cm.
_bPB
490 _aHarvard Business Review Paperback Series
500 _aincludes index
690 _aMarketing
964 _b
_c
_d
_e
_f
_g_
997 _a176791 C
999 _c143443
_d143443