000 00000nam a2200000 a 4500
005 20251203112612.0
020 _a9780415533584
082 _a394.20688
_bREI
100 _aReic, Ivna
_d_
245 _aEvents marketing management
_ba consumer perspective
260 _aNew York
_bRoutledge
_c2017
300 _ax, 292 p.
_bill.
_c24 cm.
_bPB
500 _aIncludes bibliographical references and index.
600 _b
_c_
630 _aEvent management
630 _aSpecial events -- Marketing
856 _f_
856 _a_
964 _b
_c
_d
_e
_f
_g_
997 _a205593 C
999 _c164741
_d164741