000 00000nam a2200000 a 4500
005 20251203115009.0
020 _a9789387985100
082 _a658.83028
_bPIE
100 _aPierson, Frank
_d_
245 _aCorrelation and measurement in marketing research
_b_
260 _aNew Delhi
_bHorizon Press
_c2019
300 _aviii, 279 p.
_c24 cm.
_bPB
500 _aIncludes bibliographical references and index.
600 _b
_c_
630 _aMarketing research
630 _aResearch--Statistical methods
630 _aMarketing research -- Statistical methods
856 _f_
856 _a_
964 _b
_c
_d
_e
_f
_g_
997 _a216823 C
999 _c205960
_d205960