| 000 | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 005 | 20251222125932.0 | ||
| 020 | _a9781412914178 | ||
| 082 |
_a659.20285 _bKEL |
||
| 100 |
_aKelleher, Tom _d_ |
||
| 245 |
_aPublic relations online _blasting concepts for changing media |
||
| 260 |
_aNew Delhi _bSage _c2007 |
||
| 300 |
_axv, 161 p. _c24 cm. _bPB |
||
| 500 | _aIncludes index | ||
| 600 |
_b _c_ |
||
| 630 | _aPublic relations--Data processing | ||
| 856 | _f_ | ||
| 856 | _a_ | ||
| 964 |
_b _c _d _e _f _g_ |
||
| 965 | _a"Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations."--Jacket. | ||
| 997 | _a223251 | ||
| 999 |
_c328367 _d328367 |
||